Meet LCPW Leadership


President Cassie McClure
Cassie McClure is a writer who stumbled into a journalism degree, picked up a German degree since she spoke the language, and tried to wait out the recession with a master's in Rhetoric, which, really just leads her to lament to everyone about how they really, really need to know who their audience is. She was a yearbook co-editor in high school, wrote for the student newspaper in college as an arts reporter, which meant she got write movie reviews at the indie theatre for free. She then went to work in a library and in open-source intelligence. She currently writes for the Las Cruces Sun-News, SuCasa Magazine,  Las Cruces Magazine, Las Cruces Bulletin, and Southwest Senior

She wants a DeLorean and a full-stocked cabinet of high-priced tequila, because, it's the little things.

She blogs at desertsuburbia.com
For those with professional curiosity: linkedin.com/in/thecmcclure
For random, pithy tweets: @TheCMcClure
More? An interview with former NFPW President Teri Ehresman.




Vice President Tracy Roy

Tracy Roy is content director at the Las Cruces Bulletin. She graduated in 2005 from the University of Texas at El Paso with a degree in advertising and creative writing. She's worked at the Las Cruces Sun-News and the Dallas Morning News, among a variety of other jobs throughout the years. She's married with two children and two dogs. For fun, she hikes, bakes and decorates confections, reads and tries to make fitness a priority. This is all she had time to write.





Treasurer Bud Russo 
Bud Russo, award-winning travel writer, retired to New Mexico in 2005, following a 40-year career as an industrial journalist — writing about factories and manufacturing technologies all over North America as well as Europe and Asia.

Bud became staff writer for Southwest Senior newspaper and that assignment evolved into Explore! New Mexico, which has included hosting a radio show, creating multi-media podcasts for travel-related businesses, and New Mexico Mile Marker radio stories. His travel articles have been published in New Mexico Journey magazine, SuCasa Magazine, and Las Cruces Magazine. They have also won First Place in the National Federation of Press Women Creative Competition, it’s almost become a cliche when awards are announced.

When not working, Bud devotes his leisure to hiking, camping, and visiting natural and historic sites and parks.
Bud is actively involved with the New Mexico Wilderness Alliance, National Federation of Press Women, and New Mexico Press Women.


Damien Willis is the education reporter and an entertainment columnist for “Pulse.” Previously, he served as the Program Director and afternoon drive-time host for KHQT-FM (Hot 103) on the highly-rated “5 O’clock Hoo-Ride.”
Originally from Ft. Sumner, N.M., he moved to Las Cruces in 2001 after studying at the University of New Mexico. He began his radio career in 2001, working overnight and weekend shifts for KGRT-FM. Within a month, he was asked to take over the afternoon drive-time shift on Hot 103—a shift he held consistently for more than thirteen years. In 2002, he became the Music Director for Hot 103, and was promoted to Program Director in 2013. Damien received the 2004 New Mexico Broadcasters Association award for “Best DJ Personality.”

Secretary Damien Willis
Since 2004, Damien has written a weekly entertainment/pop culture column for the Las Cruces Sun-News, which appears Thursdays in “Pulse.” He has written nearly 600 consecutive, weekly columns without ever missing a deadline. In 2012, he was voted “Best Local Newspaper Columnist” by the readers of the Las Cruces Sun-News. He also serves on the board of the Las Cruces Press Women. In 2015, he was recognized by Southern New Mexico Pride as LGBTQA Media Advocate of the Year for his reporting on issues affecting the local transgender population.

In 2014, Damien launched GetRight Copy, LLC, a copywriting service geared specifically toward artists and the entertainment industry. He serves on various boards and committees in his free time, and in September 2014 was named Young Professional of the Month by Las Cruces Young Professionals.







Cheryl Fallstead is the immediate past president of the Las Cruces Press Women and outgoing president of the New Mexico Press Women. She also served on the NFPW board as co-chair of membership. She is the editor of Southwest Senior monthly and a freelance photographer, writer, and graphic designer as well as an adjunct instructor of creative media for Doña Ana Community College. In her spare time, she plays ukulele with the Las Cruces Ukes, walks her dogs, or reads. 

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